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HOME > English > Aniplex Works

>> Animation Catalog(As of April 2008) [PDF download,8M]

Aniplex Works

  1. Planning and Producing
  2. Soundtrack Business
  3. International Operation
  4. Licensing & Merchandising Business
  5. Acquisition & Marketing

1. Planning and Producing

We at Aniplex Inc., plan and produce high-quality animated TV programs, OVAs and animated theatrical features. However, our expertise lies not only in producing a wide array of fine quality features in major, core, kids and theatre genres but also in promoting them through TV and broadband broadcasting, packaging sales, merchandising and overseas operations based on a comprehensive business plan. In addition to creating animated versions of popular mangas, we have actively put our efforts into developing original features and discovering talented new writers.

- Major Line

We will produce TV animation series based on popular mangas such as “Rurouni Kenshin”, “Fullmetal Alchemist” and “Yakitate!! Japan”, aiming for high viewing rates and airing periods of a year or more. Moreover, we will strive to broaden our business on a larger scale through such efforts as promoting theme songs sang by Sony Music label artists to make hits in the music scene and providing a wide variety of merchandising products.

- Core Line

We will continue to produce TV animation series represented by “R.O.D”(targeting viewers in late teens) and “Gallery Fake”(targeting older viewers) and OVAs such as “Le Portrait de Petit Cossette”(featuring the unique world of “Gothic lolita”) and “SUBMARINE 707R”, the animated version of a popular manga from the 1960’s. We will focus mainly on providing video packaging products which will satisfy even those with the most refined tastes.

- Kids Line

As regards to animated TV series for children, we will add to our lineup of “Potato Dog”, “Wonder Bevil-kun”, “Sunny Pig”, “Kyoro-chan” and other popular programs by producing new features with an eye towards overseas development and will aim to build a new business model working in conjunction with character merchandising.

- Theatrical Films

In 2000, we produced the award winning “BLOOD THE LAST VAMPIRE” and in 2004, “NARUTO” the movie. We plan to produce and release even higher quality features in 2005 including the sequel to the highly successful “NARUTO” and “Fullmetal Alchemist” the movie.

     

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2. Soundtrack Business

Not limiting ourselves to creating visual products, we are involved on a large scale in the music business producers of original soundtrack albums, character image albums featuring voice actors/actresses, CDs of popular radio programs and soundtracks for animations of other production companies. Under a license agreement with a leading video game production company in Japan, we have planned and produced a wide array of game related CDs of which many have become big hits. In 2004, we launched the “Sugi Label”, which is engaged in releasing the works of Koichi Sugiyama, the composer well known for the music of the mega-hit “Dragon Quest”. With “anime” as our keyword, we plan and develop a wide variety of music, one example being the CD we released featuring Marina Inoue as a music artist upon her debut as a voice actress. For the future, we are planning to meet the diverse needs of consumers by utilizing our know-how and sensibility in such endeavors as launching ring-tone delivery services for mobile phones and producing/marketing deluxe collectors’ edition features.

     

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3. International Operation

Aniplex Inc. licenses its original animated features worldwide for TV broadcasting and retail merchandising among others. Our strength lies in the diversity of our content, which range from core features that even grownups can enjoy to major lineups that are enormous reservoirs for merchandising business. Our magnum opus “Rurouni kenshin” is now being televised throughout the world and was ranked 7th on the Billboard Video Charts in the U.S.. Our theatrical animation feature “BLOOD THE LAST VAMPIRE” has received international acclaim winning numerous awards and marking sales of 300,000 videos in the U.S. and Europe. “R.O.D ?THE TV-“has been honored with its share of award including the best DVD Release of 2004. ”Fullmetal Aichemist” is now being broadcast on the Cartoon Network(U.S.) gaining high ratings and is scheduled to be aired in many other countries including France, Taiwan, Hong Kong, Singapore and Korea. Japanese animation is gaining more and more recognition overseas resulting in higher demands. In spring of 2005, Aniplex Inc. formed an affiliate company in Los Angels to reinforce our license business in the international market. We will broaden our animation business on a global scale through international collaboration, music producing and publishing.

     

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4. Licensing & Merchandising Business

- Licensing Business

In addition to producing visual products, Aniplex Inc. is involved in retail merchandising which plays an important role in the animation business. We produce games, toys, stationary, food and other products featuring the popular characters and their unique worlds. In addition to merchandising, we promote our animated features and their characters through special events and campaigns such as the “Fullmetal Alchemist Festival”. We organized these events in year 2005 starting in spring with the “Fullmetal Alchemist Premium Tour” to be held at Universal Studios Japan. Furthermore, we are determined to step up our efforts toward operating a full scale licensing business of retail merchandising.

- Domestic Marketing Business

We deliver quality visual products through a wide variety of channels including terrestrial broadcasting, satellite broadcasting, VOD (Video on demand) services, mobile phones, and movie theaters. With our lifestyles going through a drastic change with the advancement of broadband access and mobile technology, Aniplex Inc. will ambitiously approach and work with new media to expand our animation business driven by the strong commitment to provide dreams and emotional experiences to people around the world.

     

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5. Acquisition & Marketing

With regards to “Oswald”, Aniplex Inc. acquired all rights for the first time including merchandising, publishing and TV broadcasting rights. Since then, Oswald has been featured in a Coca Cola Japan's campaign for soft drinks and has become the advertising character for Sony Handycam. With the TV program due to start in spring 2005 on the Disney Channel, we will further promote this franchise by actively introducing DVD packages and a wide array of merchandising products.
Also in 2005, we introduce exciting new packages including “Creature Comforts”, a new series by Aardman Studio (creator of “Wallace and Gromit”) and works of Zdenek Miler (creator of “Krtek”), the leading expert in Czech animation. Since the year 2005 marks the 25th anniversary of “Pingu” and the 35th anniversary of “Barbapapa”, we are gearing up to introduce special products based on these two features.

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Sony Music

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